Marketing

Pasco accepting proposals for tourism-related projects

Mon, 07 Jul 2025 21:00:00 -0400

The tax provided $850,000 in 2024, with roughly half of it going toward operation of the HAPO Center and Pasco Sporting Complex.

‘Hype dealers’ beware: Study shows over-the-top claims cuts into sales

Thu, 19 Jun 2025 21:00:00 -0400

Researchers found that listings containing what advertisers call puffery – hyperbolic or overstated language used to emphasize positive aspects without providing factual evidence – sold faster but at a substantially lower price compared to listings without such claims.

Mooreshots Direct in Richland helps businesses spread their message

Thu, 14 Jan 2016 19:01:18 -0500

In the course of his marketing career, Tom Moore has sold ads on television, radio and newspapers. So when Moore founded his Richland advertising agency, Mooreshots Direct, he drew on all of that experience.[blockquote quote="The whole idea of marketing is to be attention grabbing and to show the personality of...

10 Big marketing ideas for small businesses on a tiny budget

Thu, 14 Jan 2016 18:56:26 -0500

By Theresa Long for TCAJOBThe number one mistake that many small businesses make is not developing a marketing plan. Theresa Long,Focal Point MarketingWhether they feel like they have no budget for it or haven’t made it a priority – marketing and advertising is an investment, not an expense — even if...

Women in Business Conference set for Jan. 27

Thu, 14 Jan 2016 18:53:56 -0500

Learn how to reach your full potential with tips from a life and career coach and a marketing expert at the Tri-Cities Women in Business Conference on Jan. 27 at TRAC in Pasco.The conference will be 8:30 a.m. to 4:30 p.m. and includes vendors’ booths, motivational and inspirational talks by...

Small businesses must communicate a clear, concise message

Thu, 14 Jan 2016 18:50:24 -0500

By Sara Nelson for TCAJOB Sara Nelson,Sara Nelson DesignThe more the Tri-Cities grows, the more competitive the market becomes. The larger the market, the more money moves around the local economy, but the greater the competition is for a piece of that pie.For a small business, that's a challenge. Bigger...